Betty Crocker, Duncan Hines, and Uncle Ben get lost in the fray as Crandall Foods unveils its new brand. Fast-paced Good Taste takes off on a romp over the span of a year with the intense Crandall executives in their opulent offices, into the home of an eccentric family in Smithton, Washington, and in the broadcast studios of the national media. With poignant humor, Latinisms, yo-yo competitions, little-known lore of food, the novel showcases growth of characters in a true-to-life corporate world of Test Kitchens, Sales, Marketing, Advertising, and PR.