With the expansion of the spa business, I often feel that this is the new Klondike Gold Rush. Today, much like back then, on a daily basis people of all walks of life give up careers to make a journey into the world of spa, attracted by the promise of endless possibilities. However, many of those are just rushing into an unknown where unexpected dangers can overwhelm a great idea. They are caught by surprise and disappointment, and time after time hope to be rescued. Based on over fifteen years of personal experience in the spa and beauty industry in North America, the featured essays are an attempt to give a humorous overlook of the most popular areas in this business. My aim is simple and it does not pretend to offer salvation. Since ancient times, the best way to get a point across is to tell a story. For me, humor has this power. Laughing helps me to relax and heal, to celebrate success or reflect on hardships, to keep on going and never give up. I hope that it will help you as well. Spa lovers, spa professionals or first-time spa puzzlers, I canat wait to hear from youa]