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Home / Creative Selling: Making and Keeping Customers
 
Paperback

Creative Selling: Making and Keeping Customers

Charles Henry Mackintosh
$85.99
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  1. This volume presents four convictions: everyone needs to know how to sell; everyone has to sell, thoughts if not things; leadership depends upon conscious application of the principles of selling; and that a study of the principles of selling is the best possible preparation for success. Following these convictions, there are four facts: selling is simply applied common sense; selling demands no hypnotic personality; selling needs no special cleverness; and trickiness, slickness, are not only unnecessary, but undesirable qualities. From these two sets of related inferences, one draws a final one: everyone should learn how to sell, and everyone possessed of ordinary common sense can learn how to sell.
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MORE INFO
Format
Paperback
Publisher
Kessinger Publishing
Country
United States
Date
10 September 2010
Pages
196
ISBN
9781162607597
  1. This volume presents four convictions: everyone needs to know how to sell; everyone has to sell, thoughts if not things; leadership depends upon conscious application of the principles of selling; and that a study of the principles of selling is the best possible preparation for success. Following these convictions, there are four facts: selling is simply applied common sense; selling demands no hypnotic personality; selling needs no special cleverness; and trickiness, slickness, are not only unnecessary, but undesirable qualities. From these two sets of related inferences, one draws a final one: everyone should learn how to sell, and everyone possessed of ordinary common sense can learn how to sell.
Read More
Format
Paperback
Publisher
Kessinger Publishing
Country
United States
Date
10 September 2010
Pages
196
ISBN
9781162607597

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