Show What You Mean: Visual Literacy for Graphic Design and Mass Communication

Visual Literacy is the ability to interpret, negotiate, and make meaning form information presented in the form of an image (be it font, photographs, paintings, or infographics). While most Visual Literacy textbooks concentrate on theory, few concentrate on application, and most texts are outdated, not even covering the impact that technology has had on the image. Show What You Mean is the answer to these obsolete titles, combining abundant theory, with relevant practice, updated to meet today’s digital, visual culture. This book surveys the basics from how one perceives and interprets an image to how one constructs and uses an image.

Key Features

Takes a down-to-earth approach with high theory, making it accessible for readers without watering down.

Supported by many 4-color examples, that showcase the theoretical and practical aspects of visual literacy.

Accompanied by a companion website featuring an image bank for each chapter, links to further resources, suggested projects, and a glossary.

Takes visual literacy to the age of information, covering analysis for images read on mobile devices, and other screens.