Public Relations: Competencies and Practice

Competency based which matches the recently revised accreditation in public relations examination (APR), the launching in the certificate of principles in public relations, the efforts by the Page Center for Integrity in Public Communication to build an ethics curriculum, the on Commission on Public Relations Education and the Plank Center for Leadership in Public Relations.

Practically focused to help students learn what they need based on the specific sector in which they plan to work.

Each chapter is written by well-versed and respected PR professionals with relevant experience in the industry they’re writing on.

Along with the subject matter experts, each chapter will have an interview from a professional in the field for students to review. The competency chapters will have professionals addressing the role and need for that competency among practitioners while the practice based chapters will focus on daily realities and tips on entering the sector.