American Public Opinion: Its Origins, Content, and Impact

Providing an in-depth analysis of public opinion, including its origins in political socialization, its role in the electoral process, and the impact of the media, American Public Opinion goes beyond a simple presentation of data to include a critical analysis of the role of public opinion in American democracy.

New to the Tenth Edition

Updates all data through the 2016 elections and includes early polling through 2018.

Pays increased attention to polarization.

Adds a new focus on public opinion and immigration.

Covers new voting patterns related to race, ethnicity, and gender.

Reviews public opinion developments on health care.

Expands coverage of political misinformation, media bias, and negativity, especially in social media.

Defends political polling even in the wake of 2016 failings.