Become a Readings Member to make your shopping experience even easier. Sign in or sign up for free!

Become a Readings Member. Sign in or sign up for free!

Hello Readings Member! Go to the member centre to view your orders, change your details, or view your lists, or sign out.

Hello Readings Member! Go to the member centre or sign out.

Cart ⚙️
Home / TV Commercials: How to Make Them: or, How Big is the Boat?
TV Commercials: How to Make Them: or, How Big is the Boat?
Hardback

TV Commercials: How to Make Them: or, How Big is the Boat?

Ivan Cury (Professor in the Communication Department of California State University, Los Angeles. Producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas.)
$283.99
Add to wishlist
Sign in or become a Readings Member to add this title to your wishlist.

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other’s needs.

Read More
In Shop
Out of stock
Shipping & Delivery

$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout

MORE INFO
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
17 December 2015
Pages
248
ISBN
9781138131361

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other’s needs.

Read More
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
17 December 2015
Pages
248
ISBN
9781138131361

Looking for something in particular?

Search our extensive online catalogue.