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Home / Handbook of Consumer Psychology
 
Hardback

Handbook of Consumer Psychology

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The revision of this book contains an updated collection of chapters written by the world’s leading researchers in the field of consumer psychology. The Handbook presents a comprehensive overview of latest developments and trends, and includes sections on social cognition, motivation, and social neuroscience, among others. It is appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

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MORE INFO
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
31 December 2023
Pages
1000
ISBN
9781138124080

The revision of this book contains an updated collection of chapters written by the world’s leading researchers in the field of consumer psychology. The Handbook presents a comprehensive overview of latest developments and trends, and includes sections on social cognition, motivation, and social neuroscience, among others. It is appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Read More
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
31 December 2023
Pages
1000
ISBN
9781138124080

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