Entrepreneurial Marketing for SMEs

Luca Cacciolatti,Soo Hee Lee

Entrepreneurial Marketing for SMEs
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
26 October 2015
Pages
215
ISBN
9781137532565

Entrepreneurial Marketing for SMEs

Luca Cacciolatti,Soo Hee Lee

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Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

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