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Home / Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power
Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power
Hardback

Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Kevin Ryan,Rob Spider Graham
$116.99
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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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MORE INFO
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Date
9 December 2014
Pages
238
ISBN
9781137444202

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

Read More
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Date
9 December 2014
Pages
238
ISBN
9781137444202

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