Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Kevin Ryan,Rob Spider Graham

Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
9 December 2014
Pages
238
ISBN
9781137444202

Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Kevin Ryan,Rob Spider Graham

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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