The Social License: How to Keep Your Organization Legitimate

John Morrison

The Social License: How to Keep Your Organization Legitimate
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
27 August 2014
Pages
187
ISBN
9781137370716

The Social License: How to Keep Your Organization Legitimate

John Morrison

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A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a ‘Social License to Operate’. Featuring case studies of what is and isn’t working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.

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