Shaping China's Global Imagination: Branding Nations at the World Expo

J. Wang

Shaping China's Global Imagination: Branding Nations at the World Expo
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
18 December 2013
Pages
210
ISBN
9781137361714

Shaping China’s Global Imagination: Branding Nations at the World Expo

J. Wang

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

This item is not currently in-stock. It can be ordered online and is expected to ship in 7-14 days

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.