Global Luxury Trends: Innovative Strategies for Emerging Markets

J. Hoffmann,I. Coste-Maniere

Global Luxury Trends: Innovative Strategies for Emerging Markets
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
4 December 2012
Pages
275
ISBN
9781137287380

Global Luxury Trends: Innovative Strategies for Emerging Markets

J. Hoffmann,I. Coste-Maniere

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The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

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