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Brand Breakout: How Emerging Market Brands Will Go Global
Hardback

Brand Breakout: How Emerging Market Brands Will Go Global

$182.99
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Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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MORE INFO
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Date
13 June 2013
Pages
256
ISBN
9781137276612

Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Read More
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Date
13 June 2013
Pages
256
ISBN
9781137276612