Cust Global Business Environment

The Global Business Environment- an Australian Perspective by Bruno Mascitelli and John Tinney is to be applauded. It both explores the international business environment from an Australian perspective and highlights areas where other countries are likely to markedly differ from Australia and the issues impacting on international business that need to be borne in mind. Written in an engaging way that is easy to read, it immerses the reader into the international business scene from an Australian perspective taking into account the history of engagement, the prejudices, the strengths and the weaknesses of the Australian business environment- an environment that differs markedly from that in the US, China, India, Brazil, Russia and other countries that might provide attractive business partner for Australian firms. Professor Richard Fletcher Adjunct Professor of Marketing, University of Western Sydney Click here to purchase an eBook