Advertising and Selling: Principles of Appeal and Response (1920)

Advertising and Selling: Principles of Appeal and Response is a book written by Harry Levi Hollingworth and first published in 1920. The book is a comprehensive guide to the principles of advertising and selling, and explores the psychology behind the ways in which people respond to advertising.The book is divided into two main sections. The first section focuses on the principles of appeal, and explores the various methods that advertisers use to appeal to their target audience. This includes the use of emotional appeals, such as fear or desire, as well as more rational appeals, such as logic and reason.The second section of the book focuses on the principles of response, and looks at the ways in which people respond to advertising. This includes the role of attention, perception, and memory in the advertising process, as well as the importance of repetition and reinforcement in creating lasting impressions.Throughout the book, Hollingworth provides numerous examples and case studies to illustrate his points, and includes practical advice for advertisers and marketers looking to improve their advertising campaigns. Overall, Advertising and Selling: Principles of Appeal and Response is a valuable resource for anyone interested in the psychology of advertising and selling.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.