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* Asserts a novel and controversial theory on the origins of rhetoric that differs radically from the standard view * Argues that it was the theatre of Ancient Greece, first appearing around 500 BC, that prompted * the development of formalized rhetoric, which evolved soon thereafter * Provides a cogent reworking of existing evidence * Reveals the bias and inconsistency of Aristotle
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* Asserts a novel and controversial theory on the origins of rhetoric that differs radically from the standard view * Argues that it was the theatre of Ancient Greece, first appearing around 500 BC, that prompted * the development of formalized rhetoric, which evolved soon thereafter * Provides a cogent reworking of existing evidence * Reveals the bias and inconsistency of Aristotle