Corporate Innovation & Entrepreneurship, International Edition

Donald Kuratko (The Kelley School of Business, Indiana University - Bloomington),Michael Morris (Oklahoma State University),Jeffrey Covin (The Kelley School of Business, Indiana University-- Bloomington,)

Corporate Innovation & Entrepreneurship, International Edition
Format
Paperback
Publisher
Cengage Learning, Inc
Country
United States
Published
18 January 2011
Pages
512
ISBN
9781111526917

Corporate Innovation & Entrepreneurship, International Edition

Donald Kuratko (The Kelley School of Business, Indiana University - Bloomington),Michael Morris (Oklahoma State University),Jeffrey Covin (The Kelley School of Business, Indiana University-- Bloomington,)

This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies’ competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP, International Edition provides detailed, actionable answers to the what,
how,
where, and who questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today’s dynamic business environment.

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