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What does it mean to Make America Great Again ? What period in history would those who make that rally cry return to? In the small southern town of Backwood, leaders at a global toothpaste company took that mandate too far. They set the clock of social progress back to a pre-civil rights era. They circumvented civil rights laws to save the best jobs for true Americans. For four consecutive years, they didn’t hire any African Americans for their highest-paying hourly jobs. All who spoke out against the wall of hate were retaliated against and silenced. All except a technician named Ken. His tenacity and tremendous courage earned him the respect of a corporate titan. With the support of his peers, he demanded that the wall of hate come down.
During the age of Trump, a global toothpaste company relocated its manufacturing operation to a small southern town called Backwood. The toothpaste maker conducted business for decades without ever requiring its job applicants to pass a secret mechanical test, yet when it relocated to Backwood, that test became a business necessity.
During that time, the company had three additional US-based manufacturing plants. In those cities, the African American population was less than 13 percent, and the test wasn’t required for employment. When the company relocated to Backwood -where the African American population was 46 percent-the company decided to be more exclusive. That was until the community decided to speak up.
