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Part How-to-do and part How-to-think , Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business. Alan Berg has been called The Leading International Speaker and Expert on the business of weddings & events, and he’s been writing articles and blogs for years. This book is a Compendium (compilation) of some of his favorite writings, intended to give you ideas and inspiration to act on those ideas. Taking action is at the core of Alan’s speaking, writing and sales training. The concepts and impact are powerful, but Alan has a way of delivering them that makes them feel easy, and most important actionable, whether you’re new to the wedding and event industry, or a seasoned veteran.Each chapter stands on its own, so this book is not meant to be read front to back (although you certainly can, if you’d like). Scan through the Table of Contents and choose the topic that you need right now, and jump to it. Bounce around from Sales to Business to Inspiration, or stick to one section. There’s no right or wrong way to consume his wisdom, gained from over 25 years helping wedding and event businesses, like yours succeed. Where did Alan gain this knowledge? Great question! It’s through his years publishing wedding magazines, as Vice President of Sales at The Knot, speaking at conferences (in 14 countries on 5 continents) and consulting and doing sales training one-on-one, and in small groups (Mastermind Days), with businesses, just like yours. Join Alan on this journey through Sales, Business and Inspiration and you’ll be inspired to take your wedding and event business where its never been!
