Mass Communication

Ralph E E Hanson

Mass Communication
Format
Loose-leaf
Publisher
Sage Publications, Inc
Country
United States
Published
28 January 2025
Pages
520
ISBN
9781071967621

Mass Communication

Ralph E E Hanson

The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. This newly revised Ninth Edition highlights the aftermath of how the media industry and media consumers have evolved since the global pandemic, closely examining the changing the face of media today.

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