The ABCs of Storytelling contains 26 reflections on the art of oral storytelling from Story Coach Michael Williams. Dr. Williams learned the traditional art of oral storytelling during his 30 years of living in Scotland where he was a member of the Scottish Storytelling Directory and a popular performer and workshop facilitator. In 2005, he exchanged his teaching career for a life as an itinerant storyteller and story coach, working with adults and young people. His reflections have been gathered from his experiences as both a performer and coach working with individuals, community groups, and corporate clients. His book offers the beginner and experienced storyteller a range of tips, techniques, and reflections on this traditional art. Dr. Williams' reflections capture the spirit of telling stories "eye to eye, mind to mind, and heart to heart."