Marketing for Microbudget Films

In Marketing for Microbudget Films, feature film director, producer and educator Nick Mackintosh-Smith shares a combination of blockbuster and indie techniques for targeting a dedicated audience. Smith provides hands-on suggestions for strategies designed to match a variety of genres, territories and viewer tastes.

Smith, along with a diverse cross-section of industry veterans, offer advice on effective promotion, from building relationships with audience members to large-scale distribution companies. Readers will learn invaluable tactics such as, working with film commissions and other film-friendly organisations, the nuts and bolts of posters, trailers and bonus material, how to maintain audience interest during the postproduction process, as well as maximising the latest social media techniques in multiple territories.

With indispensable facts, figures, case studies, and resources, Marketing for Microbudget Films provides a wealth of techniques to use in a way that will inform, assist and motivate moviemakers of all levels.