This book contains a number of unique and unconventional business concepts, starting with the Robin Hood Method itself. The Method involves working collaboratively to "swipe the jewels" from elite competitors in order to create more sales and profits for an existing business, and for jumpstarting a new one.

A new and different approach is required because only 40% of small businesses are profitable and over 50% fail within five years.

With a relentless emphasis on profitability, the author provides fresh insight into: - How the Robin Hood Method costs nothing, has no disadvantages, and can cut your learning curve by years. - Thirteen untapped opportunities to increase prices. - Four ways to create instant sales momentum for your start-up. - Six mega marketing options. - A fun and creative approach for novices to understand business numbers.

The author has experienced the despair of a failing business and can relate to the issues of lack of money, knowledge, and experience. For that reason the book has simple and easy to apply techniques for a business in trouble, mired in mediocrity, or just starting out.