This book is a comprehensive, step-by-step learning guide towards understanding entire value chain of Business Analytics, its inter-related components and hence signifying its role in business decision making in India and globally. It has been written with an interdisciplinary approach that triggers strategic as well as routine thought provoking ideas to cut across data from several business domains globally. This book deals with the end to end journey from planning the approach to a data enriched decision-problem, to communicating results derived from analytics models to clients.

Using running cases from all aspects of a business venture (finance, marketing, human resource and operations), the book helps the readers to develop the capabilities of evaluating a business case scenario; understand the business problem; identify the data sources and data availability; logically think through problem solving; use analytics techniques and application software to solve the problem; and be able to interpret the results. Case studies have been carefully designed to represent business scenarios from varied business domains both local and global such that it handholds the students to make informed fact based decisions during collaborative planning, analysing, interpreting and communicating outcomes for data enriched problem scenarios.

The book will be useful for students, researchers and instructors from the field of Business Management, Data Analytics, Commerce and Economics. It will also be an indispensable companion to the professional working in the field of data analytics.