Routledge Companion to Coopetition Strategies

Routledge Companion to Coopetition Strategies
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Published
21 January 2023
Pages
444
ISBN
9781032476056

Routledge Companion to Coopetition Strategies

As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking.

This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world's most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing.

This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.

This item is not currently in-stock. It can be ordered online and is expected to ship in approx 4 weeks

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.