Case Studies in Entrepreneurship

In the growth of societies, entrepreneurship and entrepreneurial education are regarded as two significant and determinative concerns. Both notions, in reality, must be intertwined since they are the instruments for strengthening the stake on innovation, creativity, employment, and economic growth. As a result, entrepreneurship education must be promoted, and real-life entrepreneurial stories can serve as role models for young people.

The case studies in this book are intended to be innovative and practice-based teaching material on entrepreneurship for higher education, with a focus on real-life contexts and practical learning. Cases relate to current businesses, particularly local businesses, in order to present learners with local role models with whom they may easily identify.

The case studies include a variety of business industries and cover various entrepreneurial stages such as firm start-up, growth, and management. In this regard, case studies are chosen to address real-world issues that would-be or young entrepreneurs would face, such as a lack of financing, market access, opportunity recognition, and so on.