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Big Data Analytics: Digital Marketing and Decision-Making
Hardback

Big Data Analytics: Digital Marketing and Decision-Making

$153.99
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Presents concepts of data for business decision making as well as algorithms and models used to analyze data used to solve business problems. Use data analytics to inform decisions related to product price and possession utilities
Market products on the basis of consumer analytics

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MORE INFO
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
2 November 2022
Pages
246
ISBN
9781032310305

Presents concepts of data for business decision making as well as algorithms and models used to analyze data used to solve business problems. Use data analytics to inform decisions related to product price and possession utilities
Market products on the basis of consumer analytics

Read More
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
2 November 2022
Pages
246
ISBN
9781032310305