By the end of this book, the reader will understand:

the difficulties of finding a needle in a haystack;

creative solutions to address the problem;

unique ways of engineering features and solving the problem of the lack of data (e.g. synthetic data).
Additionally, the reader will be able to:

avoid mistakes resulting from a lack of understanding;

search for appropriate methods of feature engineering;

locate the relevant technological solutions within the general context of decision-making.