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Strategic Sport Marketing
Hardback

Strategic Sport Marketing

$283.99
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Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors

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MORE INFO
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
31 March 2022
Pages
308
ISBN
9781032219097

Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors

Read More
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
31 March 2022
Pages
308
ISBN
9781032219097