Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Robin Landa

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Published
2 June 2022
Pages
176
ISBN
9781032137803

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Robin Landa

* Serves as a design/art direction/writing/creative-collaboration primer for non-designers
* Enables development of a common frame of reference for business and creative professionals, to foster better understanding and appreciation of the creative process - and better business results
* Includes a chapter on diversity, equity, and inclusion in design

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