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Home / Advanced Theory and Practice in Sport Marketing
Advanced Theory and Practice in Sport Marketing
Hardback

Advanced Theory and Practice in Sport Marketing

Eric C. Schwarz (Victoria University, Australia),Jason D. Hunter (Rockford University, USA),Kyle J. Brannigan (University of Wisconsin - Parkside, USA),Kevin P. Cattani (University of Dubuque, USA)
$283.99
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The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research, digital marketing communications and technologies, emotional intelligence, social entrepreneurship and post-COVID marketing Features in every chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry practitioners Full suite of ancillary materials, including a test bank, PowerPoint slides and a curriculum guide

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MORE INFO
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
11 August 2022
Pages
310
ISBN
9781032137643

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research, digital marketing communications and technologies, emotional intelligence, social entrepreneurship and post-COVID marketing Features in every chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry practitioners Full suite of ancillary materials, including a test bank, PowerPoint slides and a curriculum guide

Read More
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
11 August 2022
Pages
310
ISBN
9781032137643

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