Sport Management: Principles and Applications

Russell Hoye (La Trobe University, Australia),Katie Misener (University of Waterloo, Canada),Michael L. Naraine (Brock University, Canada),Catherine Ordway (University of Canberra, Australia)

Sport Management: Principles and Applications
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Published
28 February 2022
Pages
320
ISBN
9781032109640

Sport Management: Principles and Applications

Russell Hoye (La Trobe University, Australia),Katie Misener (University of Waterloo, Canada),Michael L. Naraine (Brock University, Canada),Catherine Ordway (University of Canberra, Australia)

Introduces all the key functional areas of the sport management curriculum, from human resources to marketing.
Explains the practical realities of sport management. Covers both professional and non-profit sport.
More international cases, examples and data than any other sport management textbook.
New edition includes expanded coverage of key contemporary issues, including integrity and corruption, digital business and technology, and legal issues and risk management.
Useful features in every chapter, including ‘in practice’ guides and extended case-studies with on-line notes for lecturers.

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