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Home / Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS
Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS
Paperback

Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS

Erik Kostelijk (Amsterdam University of Applied Sciences, Netherlands),Jose Marcos Carvalho de Mesquita
$90.99
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  • Offers a step-by-step guide through eleven techniques using the common SPSS tool and the steps required to perform analysis =, with a specific focus on marketing and consumer behaviour research.
  • Introductory textbook for advanced undergraduate and postgraduate students studying marketing analytics, which is a hot and increasingly essential topic.
  • Techniques are fully illustrated by screenshots from SPSS, alongside practical exercises to equip students with the tools to apply statistics in marketing and consumer research.
  • Support material includes two real datasets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes.
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MORE INFO
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
2 November 2021
Pages
200
ISBN
9781032052199
  • Offers a step-by-step guide through eleven techniques using the common SPSS tool and the steps required to perform analysis =, with a specific focus on marketing and consumer behaviour research.
  • Introductory textbook for advanced undergraduate and postgraduate students studying marketing analytics, which is a hot and increasingly essential topic.
  • Techniques are fully illustrated by screenshots from SPSS, alongside practical exercises to equip students with the tools to apply statistics in marketing and consumer research.
  • Support material includes two real datasets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes.
Read More
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
2 November 2021
Pages
200
ISBN
9781032052199

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