Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS
Erik Kostelijk (Amsterdam University of Applied Sciences, Netherlands),Jose Marcos Carvalho de Mesquita
Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS
Erik Kostelijk (Amsterdam University of Applied Sciences, Netherlands),Jose Marcos Carvalho de Mesquita
- Offers a step-by-step guide through eleven techniques using the common SPSS tool and the steps required to perform analysis =, with a specific focus on marketing and consumer behaviour research.
- Introductory textbook for advanced undergraduate and postgraduate students studying marketing analytics, which is a hot and increasingly essential topic.
- Techniques are fully illustrated by screenshots from SPSS, alongside practical exercises to equip students with the tools to apply statistics in marketing and consumer research.
- Support material includes two real datasets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes.
This item is not currently in-stock. It can be ordered online and is expected to ship in approx 2 weeks
Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.
Sign in or become a Readings Member to add this title to a wishlist.