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Home / UX Research Methods for Media and Communication Studies: An Introduction to Contemporary Qualitative Methods
UX Research Methods for Media and Communication Studies: An Introduction to Contemporary Qualitative Methods
Paperback

UX Research Methods for Media and Communication Studies: An Introduction to Contemporary Qualitative Methods

Angela M. Cirucci (Rowan University, USA),Urszula M. Pruchniewska (Kutztown University, USA)
$73.99
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  • Written in a highly accessible manner for those new to user experience research, it guides students through the entire process of designing a study, including explaining multiple qualitative methods that are popular within the tech industry.
  • Helps both students and instructors trained in traditional research methods to better understand qualitative UX methods by offering frequent parallels between traditional academic research methods and UX methods.
  • Aligns UX research with other career paths within Media and Communication Studies to demonstrate its relevance, increase its teachability, and help open up additional career paths for graduates in these disciplines.
Read More
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MORE INFO
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
15 February 2022
Pages
194
ISBN
9781032018669
  • Written in a highly accessible manner for those new to user experience research, it guides students through the entire process of designing a study, including explaining multiple qualitative methods that are popular within the tech industry.
  • Helps both students and instructors trained in traditional research methods to better understand qualitative UX methods by offering frequent parallels between traditional academic research methods and UX methods.
  • Aligns UX research with other career paths within Media and Communication Studies to demonstrate its relevance, increase its teachability, and help open up additional career paths for graduates in these disciplines.
Read More
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
15 February 2022
Pages
194
ISBN
9781032018669

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