Media Engagement

A concise and engaging textbook for students offering an original perspective on a concept that is a site of much industry and scholarly debate.

Combining work on both political media and entertainment, with an emphasis on social media, this is ideal for a range of undergraduate courses, particularly those exploring media audiences, media industries, social media and society and political engagement.

Each chapter includes a brief introduction, a conclusion with key points, sub headings, and a broad range of international case studies that show how the points of the chapter can work in practice for media engagement analysis.