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Home / The Strategic Communication Imperative: For Mid- and Long-Term Issues Management
The Strategic Communication Imperative: For Mid- and Long-Term Issues Management
Paperback

The Strategic Communication Imperative: For Mid- and Long-Term Issues Management

James Mahoney
$75.99
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* Presents a new research-based model for directly aligning strategic communication with organisational business planning;
* Blends theory and practice and is full of tips on how to apply the model in professional practice;
* Written accessibly with a student and practitioner market in mind by a leading PR practitioner, academic and textbook author.

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MORE INFO
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
31 December 2021
Pages
232
ISBN
9781032011394

* Presents a new research-based model for directly aligning strategic communication with organisational business planning;
* Blends theory and practice and is full of tips on how to apply the model in professional practice;
* Written accessibly with a student and practitioner market in mind by a leading PR practitioner, academic and textbook author.

Read More
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
31 December 2021
Pages
232
ISBN
9781032011394

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