Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

Fader Peter S, McAlister Leigh

Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Format
Paperback
Publisher
Legare Street Press
Published
18 July 2023
Pages
42
ISBN
9781021434753

Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

Fader Peter S, McAlister Leigh

Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel data, they offer practical models for estimating the impact of promotions on consumer behavior.

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