Advertising Methods and Mediums

Thomas Herbert Russell

Advertising Methods and Mediums
Format
Paperback
Publisher
Legare Street Press
Published
18 July 2023
Pages
424
ISBN
9781021406255

Advertising Methods and Mediums

Thomas Herbert Russell

First published in 1911, this guidebook provides a comprehensive overview of advertising strategies and tools for businesses and marketers in the early 20th century. Author Thomas Herbert Russell draws on his experience as an advertising executive to offer practical advice on creating effective campaigns, targeting specific audiences, and using emerging media like radio and motion pictures. A valuable historical resource for anyone interested in the evolution of advertising and marketing.

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