In this influential self-help book, Frank Channing Haddock explores the concept of the "personal atmosphere", the mental and emotional state that one exudes when interacting with others. Haddock suggests that by cultivating a positive, confident mindset, individuals can exert a powerful influence on those around them. The book includes a series of studies on various aspects of the personal atmosphere, including posture, facial expression, and hand gestures. It is a must-read for anyone interested in personal development and the power of the mind.

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