This innovative text introduces neuroscience students to the visual language of scientific publications, teaching scientific literacy, research methods, and graphical literacy in an engaging way. Employing a 'pictures first' pedagogical approach, it walks the reader step-by-step through the interpretation of neuroscience figures and explains the principles of experimental design. The major research techniques - from neuroimaging, to behavioral methods, to genetics and comparative approaches - are explored, illuminating how they are represented graphically in journal articles, and their strengths and limitations as a research tool. More than 130 example figures provide experimental paradigms for the more difficult-to-visualize methods, and depict actual results taken from the recently published scientific literature. Data from several study designs are discussed, including clinical case studies, meta-analyses, and experiments from behavior to molecular genetics. Concrete examples of experiments are provided along with each method, helping students with the design of their own research questions.