What does the practice of law have to do with the Ironman triathlon?
Building a law practice is the dream of every lawyer. There is no better option to maintain control over your career: your practice area, your clients, your income. Starting a solo law practice or small law firm may be the most personally and financially rewarding endeavor you ever take on as a lawyer. It may also be the hardest. But nothing worth having or doing comes easy. The same is true for the Ironman race.

Ironman is a grueling undertaking that entails over 140 miles of combined swimming, biking, and running. Only the most serious competitors successfully complete it. The exhilaration of doing so is something few get to enjoy.

There is a common spirit underlying Ironman and starting a solo law practice or small law firm. Those who succeed must have the same foundational mindset in common. They are determined, dedicated, ambitious, and able to stay motivated in the face of obstacles. Whether you know it or not, these are traits you have within you, and Practice Law Like An Ironman will help you develop them and focus them toward successfully building your law practice.

So if every lawyer dreams of going solo or starting a small firm, why doesn’t every lawyer do it? Maybe they don’t know how. Maybe they are afraid. Maybe they tried and it did not go as they hoped. Maybe they have doubts about their dedication, determination, and motivation.

The good news is that every lawyer can go solo. Every lawyer can overcome whatever obstacle stands in their way. Being a successful solo or small firm practitioner is not reserved for those from the best law schools, or the highest GPAs. Successfully starting a solo law practice or small law firm is all about developing the mindset for success and maintaining the motivation to finish the race. From developing your vision of success to developing step-by-step systems that guide you in law practice management, setting up your law practice, law firm marketing, getting and benefiting from referrals, case management, hiring and managing employees, choosing law practice technology, crafting law firm strategy.

Practice Law Like An Ironman is a practical and useful mix of motivational coaching and law practice how-to checklists. Motivational techniques such as visualization, affirmations, and goal-setting are practiced universally by successful persons in all fields. Steven Adams tailors these techniques to the lawyer building a law practice. Learn how to develop a vision and maintain a positive and fearless mindset that will guide you on your quest to success as an entrepreneur in the field of law.

Practice Law Like An Ironman also includes practical instructional checklists for starting a solo law practice or small law firm to help you with the nuts and bolts of building a law practice, including choosing and equipping a location, law firm marketing, law firm strategy, winning clients and referrals, law practice management, leading your employees, and developing a remarkable message to differentiate yourself from the competition.

Whether you are a beginning lawyer, a big firm attorney who is ready to go solo, or you need to breathe life into your established small law firm, Practice Law Like An Ironman is an indispensable guide to ignite and jumpstart your law practice. Take action now to Practice Law Like An Ironman in a big way!