Black Business Success Model: Countering the Myths of Our Perceived Weaknesses

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There are more black entrepreneurs, athletes, lawyers, doctors, teachers, and politicians in the United States of America today than at any other point in history. Janneh K. Wright, an entrepreneur and advocate for black-owned businesses, explores the history of the entrepreneurial spirit in the black community-zeroing in on how blacks have been wronged and how desegregation did not live up to its promise. He urges black business owners and entrepreneurs to stop depending on governmental action to fix their problems or right the wrongs of the past. Instead, he urges black busnesspeople to look to themselves and to their own communities. By providing useful tools and examples for the business owner, the model provided in this guide will help you win business, invest in black communities, and overcome negative perceptions. You can also enhance entreprenuerial skills, boost profitability, and lift up yourself while lending others a hand with the lessons and strategies in Black Business Success Model.