This is the best book on job search and the best book for finding a new job. Everything you thought about job search you were doing wrong if you didn’t focus on your personal branding - as if you were a product.. Get this book if you want to find a job! This book teaches you how to market and promote yourself. You will learn how to take specific actions to build your confidence. If you hate the continuous challenge of staying up on the various changes in Job Search, this book mentions those items but focuses on using age-old marketing techniques of Product, Price, Position and Promotion. These techniques provide you with the tools to endear yourself to hiring managers and companies so that they focus on selecting YOU as the best possible candidate to land your dream job.
Today’s job market is challenging with new ways that employers use technology to gain access to job seekers. Technology will change the way we engage with each other - remote, video, applicant tracking systems, etc…, However, what will not change is that humans make decisions on hiring other humans.
The 4P’s marketing foundations that use science to attract consumers will not change and that is why this is the Only Job Search Book You Will Ever Need! The author takes you on a journey with the various real life examples, career strategies, and suggested actions used ever since he was laid off in 2002 to get new jobs and promotions all the way up to the executive level. For those who are hunting for a new job, changing careers, having trouble finding work, fired, furloughed, or just forgotten, this book is for you. You especially don’t want to miss the advice in Chapter 3 which gives you the tools to tell great stories about your accomplishments!
Hundreds of people have benefitted from the author’s own tried and true actions in the book. You can too!
