Speech Blueprint is a guide for any leader or professional who wants to create and deliver a compelling message. In his TED Talk classic titled How great leaders inspire action, Simon Sinek models what might be the textbook speech. In Speech Blueprint, Paul Gustavson breaks down the ten essential elements for presenting an idea that inspires action based on Simon’s model. He shows how it is a powerful mechanism that anyone can use.

THROUGH THESE ELEMENTS YOU’LL LEARN…

The importance of creating dips and spikes The value of questions The power of stories The impact of inserting scientific research The magic of pauses The mechanisms to pivot through a crisis The importance to iterate a key thought to drive home the message The power of visual communication The simple way to finish and create audience connection