Scientific Advertising: In a Digital World

Claude Hopkins,Barbara Aun Anderson

Scientific Advertising: In a Digital World
Format
Paperback
Publisher
Barbara Aun Anderson
Country
Published
1 August 2018
Pages
118
ISBN
9780997644920

Scientific Advertising: In a Digital World

Claude Hopkins,Barbara Aun Anderson

Scientific Advertising in a Digital World, is based on the popular marketing book Scientific Advertising by Claude Hopkins (1928). Hopkins version was written in language of the period, using words which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins is a recommend read by many advertising geniuses than any other advertisement book.

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