Building a Powerful Practice: Successful Strategies for Your Wellness Business

This wise and accessible guide offers a blueprint for practitioners just starting out with their wellness business, as well as guidance for more seasoned practitioners who want to build their client base and need additional tools to help them make a living with their passion. Deborah Flanagan offers practitioners real-world advice: how to find clients in person and online, how to market to their ideal client base (even for those practitioners that think they don’t like marketing), and how to put together creative packages and promotions. She makes recommendations on avoiding burnout, dealing with potential client challenges, and building confidence as a practitioner. Deborah also advises on how to make a smooth career transition and find office space, tools, and professional services that can grow with a practice. The book also addresses the behind-the-scenes components of running a business, such as creating a home office and handling administrative and financial tasks. A free online Business Starter Kit offers practical and easy-to-use templates practitioners can follow to manage client data, build an electronic mailing list, and keep track of income and expenses. In clear, digestible prose seasoned with good humor, Deborah Flanagan shares practical inspiration gleaned from her own experiences as she built her practice from the ground up, plus advice from other accomplished practitioners and teachers. Geared toward practitioners of a range of wellness services including hypnosis, reflexology, Reiki, polarity, cranial sacral, Thai massage, Shiatsu, acupuncture, rolfing, astrology, and massage, Building a Powerful Practice enables practitioners to master the fundamental challenges of a wellness business with ease, so they can focus on the work they love: helping clients heal.