TJ’s Then & Now: Discover How Trader Joe’s Changed the Way America Eats

In 1982, just a few years after Joe Coulombe founded Trader Joe’s, we received a TJ’s flyer at our house. We left this flyer in our car, where it lay hidden for 35 years. (Hoarders unite!) A fan of culinary history, I wanted to bring TJ fans a glimpse of Trader Joe’s history - when Trader was only in Southern California. Go back in time through a vintage Trader Joe’s flyer, way back before the Internet and cell phones…when there were only 16 Trader Joe’s stores. You won’t believe the new, exotic foods that now are staples we cannot live without. Witness Trader Joe’s inspiring customers to become the adventurous, health-foodies we are today. This amazing 38-year old flyer unlocks the secrets to how TJ’s keeps us coming back for more. This unauthorized fan non-fiction book about Trader Joe’s feeds you light-hearted tidbits about our food history. It’s the perfect gift and conversation piece for TJ’s fans of all ages - especially now that Trader Joe’s is more than 50 years old!