Cecilia Binner. Not exactly the name of a winner to start with, is it? Said name belongs to a thirty-two-year-old single Australian female: unintentionally comical, intentionally sarcastic, potentially alcoholic, managing somehow, regardless of general tardiness and verbal brawls, to cruise through life as an advertising account manager. Fuelled by a depressing Valentine’s night at home alone watching reality TV and drinking badly-concocted cocktails, lamenting her advanced aged and perpetual singlehood status, woman-of-world Cee decides to implement her Cee-Project. Almost overnight, she invites success and fame into her life … and this means that Cecilia Binner is still the talk of the office and beyond, but now for all the right reasons … Or are they? Does she really need to change herself this much to be on the up?